OUR DIVISIONS

Our business today has three complementary divisions that create value for the Group:

Games Label

Games Label is a leading games publisher with a clear focus on developing and launching pioneering indie games that players around the world will love for a lifetime, whatever their gaming preferences.

We launch a mix of internally developed and published indie games across all major platforms, including mobile, serving and growing a community of gamers of all ages and tastes. In addition to generating our in-house IP, we are partners to new and returning independent developers around the globe. Working with studios ranging from one developer through to much larger established outfits overseas, the Games Label helps deliver games both through publishing and development assistance, providing end-to-end support in the game creation process which is tailored and adapted to suit the skill-set of the teams we are working with.

Games Label boasts a vast portfolio with over 100 high-quality games, and over 900 individual digital revenue lines. Back catalogue games, new releases and new content for existing games drive the Games Label’s revenues. Maintaining this balance between new releases and back catalogue games provides a predictable revenue stream that underpins the business.

StoryToys

StoryToys is a world-class developer and publisher of educational entertainment apps for children. StoryToys brings the world’s most popular characters, worlds and stories to life for children, making apps to help them learn, play and grow.

StoryToys acquires licenses for popular kids’ brands and creates engaging mobile apps and games featuring these brands. The apps are free to download and access basic content. Parents and caregivers can unlock additional content through a recurring subscription or one-time in-app purchases.

We form strategic partnerships with brand owners to license popular kids’ brands and have a diverse portfolio of brands and licensed partners, including The Walt Disney Company, The LEGO® Group, Penguin Books, Sesame Workshop, Apple, Amazon, and Google.

• Our apps enable children to enjoy fun screen time while developing healthy digital habits at a young age.
• Our best-in-class interactive experiences are created by a diverse team of writers, artists, musicians, programmers and designers.
• We bring magical worlds to life, sparking curiosity and stimulating imagination at the touch of a fingertip through engaging digital activities

StoryToys’ apps have been downloaded over 185 million times worldwide, and its educational entertainment apps are produced in as many as 28 different languages.

astragon

astragon is a leading games publisher, developer and distributor of sophisticated working simulation games, targeting a broad audience from young enthusiasts to technical experts and casual gamers. Next to our own IP brands, we act as the go-to partners for third-party publishing and title distribution.

Our well-known IPs include Construction Simulator, Police Simulator, Bus Simulator and Firefighting Simulator, all of which focus on non-violent cooperative gameplay with detailed, technical, and realistic environments across PC, console and mobile devices.

We take pride in our ability to cater to the varied preferences of our audiences, offering a rich and inclusive gaming experience that not only resonates with the seasoned experts but also welcomes newcomers.

We remain focused on developing engaging content to expand our audience, strengthening our existing IPs, and securing new licensing partnerships.